Themes and colour themes : Video, Posters, Digipak and website
The mood we were originally going for with our music video and our ancillary texts was more psychedelic hippy with a Gothic almost glam rock twist. When looking going through the design process we looked at what was and what wasn't relevant to the mood of the song therefor we would accurately portray they artist without any confusion. We used the galaxy design due to cosmos name being strikingly similar to cosmos. Not only was this relevant to the artist but also very relevant to today's hippy culture which galaxy design etc is very popular with. When looking at how to present the imagery etc. we looked at artists such as Pink Floyd, Boy George and David Bowie who were visually similar in a verity of ways and appealed to a similar target audience.
One of the posters that we have on our website uses imagery that is on the back of our digipak. This was done in order to create a clear link between merchandise and the digipak, therefor promoting the album further. When asking people which posters they liked more they told us that they much preferred posters 1 and 3 because they merge better with the background and also fit better with the rest of the ancillary text. The first poster uses an image of cosmo taken straight from the video itself therefor promoting the video aswel as the album. People who have already watched video would see this poster in particular and notice that this is a scene from the video that has been dressed up to fit with the galaxy theme. This poster also promotes cosmos tour dates that are shown on the website (creating another link to something else we have created) 
MAKEUP
When creating the makeup the general
theme and colour scheme was kept in mind. To keep it from looking less hippy and more glam rock the eye shadow was a toned down a little bit however by keeping the glitter and diamonds it loosely linked to the galaxy theme and could within reason be linked to stars. We also kept to the purple colour scheme by using purple eye shadow. Because our music video has very little references to the galaxy theme and the colour scheme it was extremely important that we use the makeup to show this. On the website we also use yellow therefor the shadow on the upper eye was not completely irreverent
When looking at the video itself you can see we show this makeup a lot in the video. This meant the fact that we had little reference to the general theme that surrounded are artist wasn't so bad. To cover this up we made sure there were a lot of shots of Cosmo wearing the makeup. The reason we had little reference to "the galaxy theme" was because it was extremely important to us to make links to the 60's "the hippy era" in practically every shot possible meaning links to old cartoons such as Micky mouse or old toys such as "rock em sock em". If we had of made more reference to our theme than the 60's the song would have not matched the video because of the style and era the music was created.
COSMO'S IMAGE
COSTUME
In the video Cosmo wears two outfits , one being a dark Gothic military jacket and the other being a t-shirt saying happy. The t-shirt in my opinion is an ironic statement that contrasts against the moody and dark atmosphere of the video and the song. Here is a mood board showing what direction we wanted cosmos image to go in. As you can see we wanted cosmo to retain his mysterious and almost Gothic persona while retaining the 60's easy going and at times very odd vibe. In the video Cosmo wears a leopard print bandanna. This is a clear reference to bands such as guns and roses which is just one of the artists we took style influence from. We also took influence from stars such a john Lennon, using the tinted circle sun glasses.
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LOGO
we have used our logo on a variety of our products. We have used our logo mainly on products such as our merchandise , digipak and also our website, This is the thing that ties all of our products together and regardless of design tells you that this product remotes Cosmo. I feel our design is unique and nicely done. A lot of our peers liked this logo when it was shown to them , therefor showing it has appeal to a range of people regardless of musical taste,
As you can see we have incorporated cosmos logo into the merchandise that we sell on the website. This also includes the galaxy theme that i have made multiple references to. In actual fact this is where the galaxy theme stemmed from. We originally took the idea further when i started designing a variety of t-shirts, bags etc. and had the idea to use the theme of galaxy, stars, nebula's etc. due to Cosmo's name resembling COSMOS another name for galaxy. From that point on we stretched this idea onto every aspect of Cosmo, much like we did with the logo.